BuRger King  #theScariestBK

To get Burger King's customers into the Halloween holiday spirit, we imagined the scariest thing a Burger King customer could encounter instead of their favourite burger restaurant - a McDonald's. We dressed up a Burger King in Queens, New York as a spooky McDonald's ghost and served Whoppers in McDonald's branded boxes, making for some great reactions.

 

AWARDs:

5 x cannes lions bronze awards

2 x the one show bronze awards

5 x the one show merits

 

Press:

Best of 2016 No. 10 Print/OOH/Design -- Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween

 

< Back