BuRger King #theScariestBK
To get Burger King's customers into the Halloween holiday spirit, we imagined the scariest thing a Burger King customer could encounter instead of their favourite burger restaurant - a McDonald's. We dressed up a Burger King in Queens, New York as a spooky McDonald's ghost and served Whoppers in McDonald's branded boxes, making for some great reactions.
5 x cannes lions bronze awards
2 x the one show bronze awards
5 x the one show merits
Best of 2016 No. 10 Print/OOH/Design -- Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween