BuRger King  #theScariestBK

To get Burger King's customers into the Halloween holiday spirit, we imagined the scariest thing a Burger King customer could encounter instead of their favourite burger restaurant - a McDonald's. We dressed up a Burger King in Queens, New York as a spooky McDonald's ghost and served Whoppers in McDonald's branded boxes, making for some great reactions.



5 x cannes lions bronze awards

2 x the one show bronze awards

5 x the one show merits



Best of 2016 No. 10 Print/OOH/Design -- Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween


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