pedigree #feedthegood

To highlight the relevance of Pedigree's brand message in America's current divided political context, we took an actress wearing a Hillary shirt to a Trump rally, and later in a Trump shirt to a Hillary rally, with a 'lost' dog, asking rally supporters if they could help her to find its owner. The result was proof that something so so simple could unite a country so divided and bring out the good in all of us.

 

AWARDS:

2 X THE ONE SHOW MERITS

 

Press:

DOGS ARE THE ANTIDOTE to a divided country in heartwarming experiment from pedigree

 

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