BURGER KING - THE BIG KING

To support the launch of Burger King's Big King, we highlighted the superiority of flame-grilled patties over their competitors. Utilising the extensive network of Cult's editorial partner Crane.tv, we procured and invited the four largest Big Mac fans - their allegiance expressed by real Big Mac tattoos on their skin - to fly to Brazil and try Burger King's newest burger, and see if they would change their tattoo from a simple Big Mac to a flame-grilled 'Big King'.

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