ABSOLUT ELYX

During a year long engagement, we supported the US launch of The Absolut Company's new luxury vodka - Elyx - through a variety of film, social and experiential projects during some of the USA's most iconic cultural events - such as Miami Art Basel, and New York Fashion Week - as well as launching and managing the brand's social media channels.

To capitalise on the experiential potential of their pop-up speak easy ‘Casa Elyx’, we provided cultural programming including numerous exhibitions, commissioned art, screenings and panel discussions with leading Latin American artists. To amplify these events we curated a tailored media and influencer program ensuring broad attention well beyond the event.

 

Integrity is at the core of Absolut Elyx, so we created a range of films celebrating it.

 

Philanthropy is the second fundamental pillar of the Elyx brand, so we created opportunities to support and give back while keeping the brand present through playful integration and influential guests.

The Brazil Foundation

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