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BY TAKING IDEAS AND AUDIENCE INSIGHTS FROM OUR EXPERIENCE IN PUBLISHING AND APPLYING THEM TO OUR PROFOUND UNDERSTANDING OF CONSUMERS, CULT GLOBAL OFFERS STRATEGY, STORYTELLING, PRODUCTION AND AMPLIFICATION SOLUTIONS ROOTED IN THE PRINCIPLES OF ENTERTAINMENT RATHER THAN ADVERTISING.

THROUGH OUR DIGITAL CONTEMPORARY CULTURE MAGAZINE, WWW.CRANE.TV, WE HAVE ESTABLISHED A THOROUGH INSIGHT INTO CONTEMPORARY AUDIENCES, AS WELL AS A WIDESPREAD NETWORK OF CONTRIBUTORS AND MEDIA DISTRIBUTORS. THIS PUBLISHING EXPERIENCE ALLOWS US TO PROVIDE CLIENTS WITH UNIQUE ACCESS TO CONTEMPORARY CULTURE, TRENDS, INFLUENCERS, MEDIA OUTLETS AND PRODUCTION CAPABILITIES AROUND THE GLOBE. OUR UNIQUE CONSUMER ACCESS NOT ONLY SHAPES CONTENT, BUT IS ALSO APPLIED TO OUR PR AMPLIFICATION SERVICE; UNDERSTANDING WHAT CONSUMERS WANT TO SEE ENABLES US TO REACH STRONG ENGAGEMENT AND IMPRESSIONS.

AS AGENCIES AND BRANDS STRIVE TO STREAMLINE THEIR MARKETING PROCESS TO SAVE TIME AND MONEY, OUR INTEGRATIVE PROCESS COMBINES CREATIVE, PRODUCTION AND AMPLIFICATION SERVICES ALL UNDER ONE ROOF, RESULTING IN A STREAMLINED SERVICE WHICH IS MORE TIME-EFFICIENT AND COST-EFFICIENT THAN OUTSOURCING TO SEPARATE COMPANIES.

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The team

 

Constantin Bjerke

Executive Producer & CEO

Constantin Bjerke is the Founder and CEO of Cult Global and Crane.tv. A firm believer that brands need to make the transition from campaign driven marketing to editorially driven, audience first marketing. Constantin and Crane.tv have worked with brands such as Swarovski, Mini, American Express and Burger King helping them develop and execute content strategies. With more than a decade of experience working in television and film production specialising in branded content, he is a sought after brand consultant - most recently for Absolut Elyx in North America heading up digital and content. Constantin is also a New York City Venture Fellow as well as a regular speaker at conferences and educational institutions.

 

Pernille Raven

Head of Brand Solutions

Raven has acclaimed results in winning pitches and generating new business for agencies such as Dentsu Aegis and OMD, as well as guiding major brands on their digital strategy and branding. As Media Director for Rucker Park street basketball tournament in New York, she built the digital brand from scratch and partnered with companies like Bacardi, Sprite and AT&T to create content. She is a returning lecturer at a number of creative schools and speaks at events and conferences worldwide.